The system at work — case by case.
Each engagement begins with a diagnosis and closes with a repeatable credibility system. No fabricated metrics. No inflated claims. Just the work.
From scattered pitches to a targeted story.
A B2B SaaS founder had pitched twelve reporters in three months. Zero responses. The gap wasn't effort — it was clarity. We diagnosed the story angle first.
Deliverables: a refined positioning statement, a 40-outlet media list mapped to buyer decision stages, and three pitch templates tested against editorial calendars.
Outcome: two placements in trade publications read by their exact buyer segment within eight weeks of roadmap delivery.
A CEO without a clear story angle.
Building authority in a crowded vertical.
A Series A CEO had strong traction but no singular narrative. We ran a full messaging audit, isolated the one angle journalists would act on, and built a pitch-ready brief.
A communications director needed a consistent editorial presence but had no content infrastructure. We mapped a six-month thought leadership calendar tied directly to earned media targets.
Assets delivered: core narrative doc, three differentiated story angles, and a 25-outlet shortlist ranked by audience fit.
Assets delivered: editorial calendar, two op-ed drafts, and a byline placement strategy aligned to the founder's deal-stage funnel.
What clients say after the work.
"Before TargetLink, we were guessing which reporters cared. After the roadmap session, we had a ranked list with specific angles — and we knew why each one was on it."
— Founder, B2B logistics software, post-roadmap engagement
Credibility compounds when the system is right.
Book a consultation and we diagnose your current positioning, identify your sharpest story angle, and map the path forward — before anything gets pitched.