We help founders, business coaches and tech leaders turn real expertise into authority people can find, verify and trust.
— About TargetLink PR & Consulting
PR built for the way credibility
is discovered now.
Your own website should not be the only place saying you are credible.
Your expertise should exist beyond LinkedIn posts and your own website.
TargetLink works primarily with founders, business coaches, consultants, technology leaders and thought-leadership experts who have built something worth paying attention to but need stronger independent authority around their name.
The goal is not publicity for publicity's sake. It is to make your expertise easier to discover, understand and trust before you ever enter the room.
Who we work with
—
/ How authority compounds
Earned media first.
SEO-aware. Built for AI discovery.
01
02
Earned Media Features
Thought leadership
Creates independent references around your expertise.
Gives your name clear subject-matter associations.
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04
SEO + GEO
AI visibility
Makes those signals easier to discover and contextualize.
Builds stronger public context around who you are and what you know.
One placement is useful.
A connected published authority footprint is more valuable.
— Meet the Founder
Mary Elison
Founder & PR and Communications Strategist
For years, Mary has worked behind other people's names, helping founders, executives and subject-matter experts turn what they know into stories journalists can actually use.
Her approach is unusually systems-driven. Alongside communications, Mary works professionally in aviation engineering, where precision, sequencing, accountability and understanding downstream impact are part of the job.
Earned credibility beats manufactured visibility.
A media feature should strengthen search, social proof and the next opportunity.
— What TargetLink believes
Authority should compound.
Independent coverage carries a different weight from another branded claim.
Precision beats volume.
PR and SEO belong in the same room.
The right story in the right publication matters more than collecting irrelevant logos.
What credible sources say about you affects the digital footprint around your expertise.
Build authority that exists outside your own website.
If you have already built the expertise, company or body of work, the next question is whether the rest of the internet reflects it.