Author: Mary Sahagun
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How to Use HARO to Get Featured in the Media: Expert Tips for Success
How to use HARO — In a world overflowing with content, real media exposure still feels like striking gold. Not because it’s impossible but because getting credible exposure requires showing up the right way, in the right place, at the right time. Enter HARO (Help A Reporter Out), one of the simplest, most powerful platforms… Read more
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HARO Is Back: How Featured.com’s Acquisition Changes the Future of PR Opportunities
HARO is back under Featured.com! Learn what this means for PR, how businesses can leverage the new HARO for media exposure, and how to prepare your pitching strategy for maximum results. Read more
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How to Create a Press Release That Gets Published
How to Create a Press Release That Gets Published (Free & Paid Options) In today’s digital-first world, getting your brand noticed isn’t just about having a great product or service—it’s about getting the right people to talk about it. A single press release or guest post in the right publication can open doors to new… Read more
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The Power of Storytelling in PR: Why People Don’t Just Buy Products—They Buy Stories
The Power of Storytelling in PR Why do you remember some brands like an old friend, while others disappear like a forgettable billboard on the highway? It’s not their budget, not their product but its their story. Public relations isn’t just about getting media coverage or crafting the perfect pitch. It’s about making people feel… Read more
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What the Best SEO Experts Say About Optimizing Articles for Maximum Reach
SEO in PR: What the Top SEO Experts Say About Optimizing Articles for Maximum Reach The way we approach content optimization is evolving, and it’s no longer just about cramming articles with keywords in hopes of ranking higher. Google’s algorithms have become more sophisticated, prioritizing content that delivers real value, engages readers, and builds authority… Read more
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SEO for PR: Why Your Press Releases Aren’t Ranking—And How to Fix It
SEO for PR: Why Your Press Releases Aren’t Ranking—And How to Fix It If you’re still treating press releases like an SEO shortcut, you’re wasting your time. For years, businesses flooded the internet with keyword-stuffed press releases, expecting instant rankings on Google. But the digital landscape has evolved. Google now deprioritizes traditional press releases, meaning… Read more
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How to Get Media Coverage for Your Brand (Without a PR Agency)
Media coverage is one of the most powerful ways to build credibility, position yourself as an authority, and gain visibility. Yet, many business owners assume they need to hire a PR agency to land press features. The truth is, many brands—big and small—have secured media coverage simply by being strategic, persistent, and knowing how to… Read more
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What is Public Relations and Why Does Your Business Need It?
Most businesses see Public Relations (PR) as a tool for getting media coverage or managing crises. But those who truly understand PR recognize it as a strategic driver of long-term business growth, credibility, and influence. PR isn’t about sporadic press releases or occasional media placements—it’s about controlling the narrative around your business, earning trust, and… Read more